hard agree: these stories were much ado about nothing except contemporary marketing. someone from ATC, Radiohead’s management, spoke years ago about how they would game the algorithm, the techniques they used to reach the Pitchfork sheep etc.
all the marketing can do is bring the music to people. what it can’t do is make people like them. this story says less about Geese than it does about the herd mentality that flourishes in cultural consumption.
surely anything that stops a band being lost in a sea of algorithmic indifference is a good thing. Geese’s good luck is that their label can afford to buy this level of corporate marketing muscle—few acts can.
It's important to note the countless invisible artists who've also employed these techniques, but failed to connect with the target audience. Chaotic Good's marketing for Geese worked in large part because (wait for it) they were marketing Geese.
When Steve Martin was hosting the 2003 Oscars, he made a joke about the aggressive marketing of the Best Picture winner Chicago. "I'll tell you what they did, and you can tell me if this is fair... they made a great movie that everybody liked."
hard agree: these stories were much ado about nothing except contemporary marketing. someone from ATC, Radiohead’s management, spoke years ago about how they would game the algorithm, the techniques they used to reach the Pitchfork sheep etc.
all the marketing can do is bring the music to people. what it can’t do is make people like them. this story says less about Geese than it does about the herd mentality that flourishes in cultural consumption.
surely anything that stops a band being lost in a sea of algorithmic indifference is a good thing. Geese’s good luck is that their label can afford to buy this level of corporate marketing muscle—few acts can.
A hard agree in reply.
It's important to note the countless invisible artists who've also employed these techniques, but failed to connect with the target audience. Chaotic Good's marketing for Geese worked in large part because (wait for it) they were marketing Geese.
When Steve Martin was hosting the 2003 Oscars, he made a joke about the aggressive marketing of the Best Picture winner Chicago. "I'll tell you what they did, and you can tell me if this is fair... they made a great movie that everybody liked."